Apple's 64-Bit Processor Ain't Such a 'Gimmick' Now

2013-Dec-18 | Tags: applearm

Start64!While Apple's ( AAPL ) iPhone 5S may not be the technological leap we all hoped it would be, one internal component apparently has manufacturers scrambling to catch up.

Back in September, many analysts and consumers greeted the iPhone 5S with halfhearted praise. Given the leaps and bounds that Google ( GOOG ), Samsung (OTCMKTS:SSNLF), and other Android manufacturers have made in recent years, the iPhone no longer seemed to be a must-buy when compared to the wide variety of competitors. So when Apple unveiled another half-measure "S" release when the industry demands that every new device leapfrogs to the latest and greatest, it seemed that Cupertino fell short of the mark.